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March 13, 2006

The Action Office!

Filed under: Cubicle Culture, Mindless BanterJeremy @ 2:55:32 PM
From the "I-have-become-death; the-Destroyer-of-Workplaces" Department

Independent Sources points us to this interesting article from the AOL News Network’s Money Section:

Cubicles: The great mistake

Robert Oppenheimer agonized over building the A-bomb. Alfred Nobel got queasy about creating dynamite. Robert Propst invented nothing so destructive. Yet before he died in 2000, he lamented his unwitting contribution to what he called “monolithic insanity.”


I’ve only worked in a “cube” [Alright, it really isn't a cube, it's a quarter of a cube, The Editors of Jeremy-Gilby-dot-com don't even rate for a whole cube!]
At first, I thought it was really neat! Hey, I got my OWN desk! No sharing, no nothing, and I can hand all my favorite tech-support UserFriendly comics on the walls.

Then a week later, I wisened up.
This sucks!

It is hardly a place where one can “Think Outside the Box”

Reviled by workers, demonized by designers, disowned by its very creator, it still claims the largest share of office furniture sales–$3 billion or so a year–and has outlived every “office of the future” meant to replace it. It is the Fidel Castro of office furniture.

(I’m a sucker for a Castro joke)

The cubicle was not born evil, or even square. It began, in fact, as a beautiful vision. The year was 1968. Nixon won the presidency. The Beatles released The White Album. And home-furnishings company Herman Miller in Zeeland, Mich., launched the Action Office. It was the brainchild of Bob Propst, a Coloradan who had joined the company as director of research.

After years of prototyping and studying how people work, and vowing to improve on the open-bullpen office that dominated much of the 20th century, Propst designed a system he thought would increase productivity (hence the name Action Office). The young designer, who also worked on projects as varied as heart pumps and tree harvesters, theorized that productivity would rise if people could see more of their work spread out in front of them, not just stacked in an in-box.

The new system included plenty of work surfaces and display shelves; partitions were a part of it, intended to provide privacy and places to pin up works in process. The Action Office even included varying desk levels to enable employees to work part of the time standing up, thereby encouraging blood flow and staving off exhaustion.

But inventions seldom obey the creator’s intent. “The Action Office wasn’t conceived to cram a lot of people into little space,” says Joe Schwartz, Herman Miller’s former marketing chief, who helped launch the system in 1968. “It was driven that way by economics.”

Economics was the one thing Propst had failed to take into account. But it was also what triggered the cubicle’s runaway success. Around the time the Action Office was born, a growing breed of white-collar workers, whose job titles fell between secretary and boss, was swelling the workforce. Also, real estate prices were rising, as was the cost of reconfiguring office buildings, making the physical office a drag on the corporate budget. Cubicles, or “systems furniture,” as they are euphemistically called, offered a cheaper alternative for redoing the floorplan.

Another critical factor in the cubicle’s rapid ascent was Uncle Sam. During the 1960s, to stimulate business spending, the Treasury created new rules for depreciating assets. The changes specified clearer ranges for depreciation and established a shorter life for furniture and equipment, vs. longer ranges assigned to buildings or leasehold improvements. (Today companies can depreciate office furniture in seven years, whereas permanent structures–that is, offices with walls–are assigned a 39.5-year rate.)

The upshot: A company could recover its costs quicker if it purchased cubes. When clients told Herman Miller of that unexpected benefit, it became a new selling point for the Action Office. After only two years on the market, sales soared. Competitors took notice.

That’s when Propst’s original vision began to fade. “They kept shrinking the Action Office until it became a cubicle,” says Schwartz, now 80. As Steelcase, Knoll, and Haworth brought their versions to market, they figured out that what businesses wanted wasn’t to give employees a holistic experience. The customers wanted a cheap way to pack workers in.

For those of you about to sit in a Cubicle, we salute you!

4 Comments »

  1. I had a cubicle once… boy, I still don’t miss it, but after reading this, now I know why I never liked them.

    Comment by Dawn — March 13, 2006 @ 5:55:22 PM


  2. My office life has evolved from a printer stand in the hallway (as my desk), to a desk in a room with 4 others (no walls), to an office that was once a bathroom and shared with a wall of servers that would gently hum to me throughout the day, to an office all by myself, to a cubicle (or 1/4 cube).

    Lack of real walls is really only a big deal when you live in giant football field sized cube farms.

    Comment by Cisco — March 13, 2006 @ 9:17:00 PM


  3. Way back (no way I’m telling how far) in 2nd grade I envisioned a world where I wouldn’t have to see the teacher or other people face to face; I could do all my work in private in a small box with doors, walls, a roof and A/C piped in (our school wasn’t air conditioned…ooops! Just dated myself); would never need to write anything down (I had/still have illegible handwriting) ‘cause I could type it all and it would show up on a T.V. screen; machines like the ones in the original Star Trek series (just dated myself again) could correct my spelling and print it out when needed; I could just ‘beam’ my assignments to the teacher when I finished them; I could keep it all on those little plastic squares they used; we would all have those hand-held communicators to stay in touch instead of telephones; we would have another T.V. screen to keep contact with the outside world and pull up all the information from the library without having to go there; and, if needed, we could do all this from home. Funny how stuff you dream up as a kid never comes true…

    Comment by Beast1624 — March 13, 2006 @ 10:29:09 PM


  4. Giant football filed sized cube farms sounds all too familiar for some reason I can’t think of at the moment oh wait, thats where I’m at in my quarter qube. The gentle hum of the huge A/C overhead is making Jeremy walk around his small piece of real estate or is it the person/persons on the other side of his headset?

    Comment by Marshie — March 14, 2006 @ 12:38:28 PM


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